This New Zealand company wants you to work when you want to work and seems to be reaping the benefits in the form of investment flowing in. In industries where people's brains, creativity and passion are your only asset, you want them firing on all cylinders the majority of the time - and there's a better chance of that if they feel trusted and respected (and have time to deal with personal stuff, rather than sitting in an office worrying about it). If there's a deadline you'll find they're more willining to stay late and hit it. I'm an idealist, I know, but I'm not the only one....